Cognitive mapping
Another Co-Creative research technique where the researcher asks participants to map out their mental model of existing as well as virtual space.
“Cognitive mapping is a participatory research methodology that documents, in visual form, a construct of the local environment in which people live and work.”
Nature & context
Co-Creative, User Research
Resources
Stationery specially paper and markers for participant to draw the map, recorder, camera, facilitator (if required).
Procedure
Before: Understand the context and identify and recruit participant who has ample knowledge of the community, so that the mapping data is relevant to the community context. Curate semi structured interview questions to carry out the session in the right direction while allowing the participant to lead through. Prepare a set of stationery that does not intimidate the participant.
During: Record extensive notes while following through the participant's map. Allow the participant to go his/her own way of geographical distribution, thereby ensuring their comfort during participation. Probe to make sure each point in the map, specifically about community practices is clarified.
After: Quickly conduct an analysis, right after, of the notes, and maps and record/annotate your insights. Send out a thank you note to the participant. If needed, make a fair copy of the map for clarity.
Use Case
The initial research of designing for waste management in Bloomington community involved participatory mapping, where we engaged in a mapping session with Cheryl, who has been living in the Bloomington community for over 25 years. By asking her to map out her her place of recreation which was Monroe lake, we understood how she navigates from her home to the lake, her map of the areas surrounding the lake etc. As she drew along and thought out loud, we gathered data about the community that we (as short term residents) were never aware of.
Sense Making Data
The most important area of focus is the map generated as well as the data shared about the community during the process including the community practices. While non-verbal cues are to be recorded, key data is about the spatial distribution and practices of the community and not about the participant.